Results You Can Measure Mainspring has successful clients achieving their revenue objectives in a variety of markets. Professional Services Group Mackenzie Commercial Design Systems Rosenbaum Financial Sorensen Associates Vacation Villages of America EASE Farrell Realty Grocery Draeger's Supermarkets PCC Natural Markets Ray's Food Place Manufacturing Bergstrom Nutrition Klasstech Case Studies Situation: Established U.S. nutritional supplement manufacturer losing market share to cheap imports. Strategy: Leveraged news of contaminated Chinese products to the company's advantage by moving from simply "better quality" to "tough on safety" messaging. We put a face to our campaign by making one of the factory workers the star of print and banner ads in industry media. To add interest and draw trade show booth traffic, we created a bobble head as a give away. On a more serious note, we produced a video tour of the factory to show customers they didn't need to worry about our quality. The video also served as an educational vehicle for new customers and sales reps unfamiliar with our process and point of difference. Additionally, we created web content for our e-newsletters and banners, including Top Ten Questions to Ask your Supplier. We received media attention for financially supporting tighter regulations within the supplement industry. An integrated media relations and editorial talks are underway. ROI: Concerns about our higher price are less frequent among existing customers and there is a significant increase in sales calls in the last few months. Situation: Architect and engineering firm wants to increase its profile for sustainable design. Strategy: The firm designed their new headquarters, a renovated warehouse on the eastside of Portland turned into a LEED building. To help tell the story, we created an illustrated map that serves as a tour guide for visitors, prospective clients, media and for award submissions. An integrated media campaign has included tailored approaches and submitted articles for different audiences. For Environmental Design + Construction (Nov 07), we wrote an article on the storm water system. While our article for Urban Land Magazine (Dec. 07) was more focused on the development deal itself and what it took to pull it off. ROI: The owner of the builder and president of the firm was a finalist for this year's prestigious Better Bricks award for high performance buildings, as well as a green building award, as well as a green building award from NW Construction magazine. Media coverage has been strong, including Portland Tribune, Portland Business Journal, Daily Journal of Commerce, Sustainable Industries Journal, AIA Oregon Newsletter, Portland Monthly, Sellwood Bee, Hollywood Star, Pacific Builder and Engineer, NW Construction Magazine, Central Eastside Industrial Council newsletter and Portland Development Commission newsletter. The firm, with 135 people, has never been busier.				"Mainspring Marketing has helped us develop marketing metrics and measure the best ROI." James Sorensen, Sorensen Associates