Leo writes Marketing Matters, a monthly marketing column for the Portland Business Journal.
Click to view any of the articles below.
Creating a buzz isn't a one-off effort, but a sustained drive
January 19, 2007
Target your marketing efforts for the best possible results
December 1, 2006
There are no easy words to describe modern marketing
November 17, 2006
Before launching campaign, take into account 'influencers'
October 20, 2006
Positioning isn't just a battle for best territory on the shelf
September 29, 2006
The best marketing materials come from and work inside
September 15, 2006
Surviving, thriving outside net of corporate manipulation
August 18, 2006
Customers must experience marketing to get good results
June 16, 2006
Marketing must grapple with the unpredictable consumer
May 19, 2006
Don't fall in love with your own marketing inspirations
April 21, 2006
Amazon delivers lesson on powers of market segmentation
March 17, 2006
Focus marketing efforts on difficult-to-execute 90 percent
February 17, 2006
Make sure your marketing department delivers on ROI
January 20, 2006
Financial services firms and marketing the message
December 2, 2005
Market research isn't difficult, but it does require planning
November 18, 2005
Ensure marketing does support other functions of business
October 21, 2005
With rare exceptions, business change a matter of necessity
September 16, 2005
Close the distance between yourself and the audience
August 19, 2005
Relationships matter when pitching your client's story
May 20, 2005
Tell them what you do well, not everything you do
April 15, 2005
Talk about the passion with marketing campaigns
March 18, 2005
Good marketing relates to people, not the stereotypes
February 18, 2005
Budget marketing doesn't equal stupid marketing
May 28, 2004
Put the best marketing foot forward
October 17, 2003
More Oregonians could use a dose of Ted's optimism
June 13, 2003