Getting the Word out
Organic, powerful and free word-of-mouth marketing grows exponentially with each retelling. You can’t match it for return on investment. Effective word of mouth is customer-driven, not company-driven. Customers alone decide what’s worth talking about and buying, creating their own blogs and buying groups. The moment a marketer tries to join the party, the power of word of mouth withers. Is there a way to market word of mouth without destroying its integrity?
Read my full Daily Journal of Commerce column, http://djcoregon.com/news/2009/10/12/boost-business-by-marketing-word-of-mouth/