Overexposure
If Sam Adams wants to reshape his image, he needs to keep a lower profile and not work so hard to get attention. His manipulation of media backfired when he was caught spinning the truth more than once. It gives PR a bad name as “lying” and “manipulation.” Those of us in the profession understand that PR is not all obfuscation with evil intent. It’s just trying to tell your side of the story, mostly through evidence and facts. Most PR is fairly benign stuff. Sam’s problem was that he misled us through PR. If he wants to regain public confidence, he needs to back off using PR so much. It only makes us suspect his motives. Show us by your actions not by your words. There’s a credibility gap for him to fill that more PR can only make worse.