Leo MacLeod’s Blog

When you spend every day intimately involved in the intricacies of your craft, you can forget what it’s like not to know. It’s difficult to re-acquaint yourself with the “beginner’s mind.” The problem is your audience often doesn’t know what you are talking about. When you are marketing a project, you can lose that vital but tenuous connection with your prospective client by not closing that gap. Read the full column at Daily Journal of Commerce, http://www.djcoregon.com/articleDetail.htm/2009/04/14/Eliminate-the-knowledge-gap-Find-success-by-ensuring-that-connections-are-made-during-discussions-wi